EMAIL MARKETING
CRM-driven email and SMS strategies that blend data with creativity to drive retention and customer connection.
From segmentation and automation to writing high-converting copy and overseeing custom design, I ensure every touchpoint is personal, on-brand, and performance-driven.
SERVICES
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Lifecycle Strategy
Expertise in building and optimizing welcome, post-purchase, winback, and re-engagement flows.
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Segmentation
Tailor messaging based on customer behavior, preferences, and purchase history to boost engagement and retention.
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Creative Direction
Oversee custom design and layout to ensure visually compelling, on-brand emails that support campaign goals.
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Campaign Management
Lead promotional, seasonal, and product launch campaigns from concept to execution.
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A/B Testing
Use structured testing to continuously improve open rates, CTR, conversion, and LTV.
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Analytics & Reporting
Translate performance data into actionable insights to refine strategy and prove ROI.
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Collaboration & Workflow
Work cross-functionally with design, dev, and product teams to execute campaigns efficiently and effectively.
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Cross-Channel
Align email with SMS, paid media, and on-site messaging for a seamless customer journey.
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Deliverability
Ensure email campaigns meet legal requirements and land in inboxes, not spam folders.
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Copywriting
Craft compelling subject lines, body copy, and CTAs aligned with brand voice and customer intent.
