SIPMARGS

SipMARGS is a ready-to-drink canned margarita brand bringing bold, refreshing flavor with real tequila and all-natural ingredients. Known for its low-sugar, low-calorie recipes and vibrant branding, SipMARGS offers a modern twist on the classic margarita, crafted for convenience without compromising on taste. The brand is quickly gaining traction in both retail and eCommerce channels, appealing to health-conscious consumers who still want to have fun.

Launching SipMARGS Online Presence

Problem

SipMARGS was entering a new phase with the introduction of a high-profile partnership with Alix Earle. While traffic wasn’t a concern, it was critical to realign brand storytelling to reflect Alix’s vision while still honoring the existing SipMARGS identity. With macro-influencers facing growing skepticism around product endorsements, we needed to ensure the brand positioning and website communicated authenticity, clarity, and trust at every touchpoint.

Solution

We executed a thoughtful refresh of the brand to better integrate Alix's voice and presence, refining key messaging and visual elements across the site. The homepage and product pages were updated to clearly convey the brand’s values, flavor profiles, and mission, while maintaining a sleek, intuitive shopping experience. The result was a cohesive brand presentation that felt true to both SipMARGS and Alix, built to withstand influencer-driven scrutiny while driving real customer connection.

Results

Brand-led refinements played a pivotal role in the success of the SipMARGS launch, driving over $150,000 in online sales within the first week. By aligning the visual identity, messaging, and site experience with both Alix Earle’s presence and the existing SipMARGS brand, we built trust and clarity that converted. The updated storytelling and clean user experience helped reduce friction and improve engagement. Supported by high-impact influencer content and targeted paid campaigns, the refreshed brand identity positioned SipMARGS as a standout in the competitive RTD cocktail space.

My Work in Action

Where passionate storytelling meets creative expertise.