UNROOTED SHOTS

Unrooted, a wellness brand rooted in African superfoods, was ready to bring its bold mission and functional shots to the U.S. market. With no brand awareness stateside, they partnered with us to shape a strategy that would not only introduce Unrooted to American consumers but also establish it as a trusted, fast-growing brand on Amazon.

Launching Unrooted: Building a Breakthrough Brand from the Ground Up

Problem

As a new brand entering a competitive wellness category, Unrooted lacked visibility, recognition, and a tailored approach for the U.S. shopper. With limited resources and no previous Amazon experience, they needed full-funnel support to create a presence that would resonate and convert.

Solution

We built the brand from the ground up on Amazon—developing visual identity, messaging, and A+ content tailored for the U.S. market. Our team crafted compelling copy, customer-centric content, and a storefront experience that educated while inspiring. Simultaneously, we launched strategic paid campaigns focused on efficiency and brand awareness, maximizing every dollar with tight targeting and creative testing.

Results

Despite limited ad spend, Unrooted experienced over 30% month-over-month growth for an entire year, quickly gaining traction with conscious consumers. The brand’s Amazon presence became its most powerful sales channel in the U.S., driven by clear storytelling, compelling visuals, and performance-focused marketing. Today, Unrooted stands out as a category disruptor with a growing base of loyal customers and a strong foundation for omnichannel expansion.

My Work in Action

Where passionate storytelling meets creative expertise.