PRETTY TASTY TEA
Building a Loyal Wellness Community
Pretty Tasty is a beauty and wellness brand specializing in collagen-infused teas designed to support healthy skin, hair, and nails from the inside out. Their unique blend combines high-quality collagen peptides with delicious natural flavors to create a convenient, enjoyable daily ritual. The brand’s mission is to make beauty routines simple and effective, appealing to health-conscious consumers who want both results and great taste. Pretty Tasty stands out in the growing wellness beverage market by delivering functional benefits in a flavorful, easy-to-drink tea format.
Problem
Pretty Tasty was experiencing stagnant revenue growth and limited brand engagement. The checkout process had high abandonment rates, paid advertising was underperforming, and the email subscriber list remained small. Without a strong retention strategy or cohesive brand experience across channels, the brand struggled to attract new customers and convert them into loyal buyers.
Solution
We implemented a brand-led digital strategy focused on improving the customer journey and deepening engagement. Paid media campaigns were restructured for better targeting and alignment with Pretty Tasty’s brand voice, resulting in improved performance. The checkout experience was redesigned to reduce friction and make conversion more seamless. To strengthen retention, we launched a robust email and SMS marketing program designed to grow the subscriber base and deliver consistent, personalized content that encouraged repeat purchases.
Results
This refreshed digital approach helped Pretty Tasty build a stronger connection with its audience and increase revenue performance. The improved checkout experience led to lower abandonment rates and higher conversions, while optimized paid media brought in more qualified traffic. Email and SMS flows nurtured ongoing engagement, growing the subscriber list and driving repeat purchases. These efforts created a more loyal customer base and positioned Pretty Tasty for sustained long-term growth.
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