DIRTY SHIRLEY
Enhancing Dirty Shirley’s Digital Footprint
Dirty Shirley is a modern alcoholic beverage brand inspired by the nostalgic Shirley Temple, offering a bold, fun twist for today’s drinkers. As an eCommerce-first brand operating within the regulated alcohol space, Dirty Shirley aims to deliver a seamless and compliant online shopping experience while growing its digital presence and customer base.
Problem
Dirty Shirley faced a brand challenge: how to deliver a seamless, engaging eCommerce experience that reflected its bold, playful identity, while navigating the strict regulatory landscape of online alcohol sales. The website’s functionality fell short of the brand’s promise, with a clunky checkout process, limited retention strategies, and underwhelming product storytelling. Combined with compliance issues and low organic visibility, these misalignments diluted the brand experience and hindered overall growth.
Solution
We led a brand-focused digital overhaul that prioritized clarity, compliance, and customer connection. This included implementing a legally compliant age gate that felt cohesive with Dirty Shirley’s voice, redesigning the checkout flow for simplicity and conversion, and reworking product detail pages to better reflect the brand’s personality and benefits. To deepen engagement and drive retention, we launched a loyalty program aligned with the brand’s tone, and executed targeted campaigns, both paid and organic, to boost visibility and build lasting brand equity.
Results
These brand-led improvements strengthened customer loyalty and deepened engagement with Dirty Shirley’s community. The redesigned checkout and product pages not only improved conversion rates but also created a more enjoyable, on-brand shopping experience. The launch of the loyalty program drove repeat purchases and encouraged longer-term brand affinity. Together with targeted traffic-driving efforts, these changes helped expand Dirty Shirley’s digital presence while reinforcing its identity and values, building a foundation for sustained customer relationships and growth.
My Work in Action
Where passionate storytelling meets creative expertise.
