ROOKIE WELLNESS

Recharging Rookie Wellness: A Brand-Led Amazon Overhaul That Tripled Revenue

Rookie Wellness is a modern wellness brand offering convenient supplements to support energy, focus, and recovery. Despite strong product-market fit, Rookie’s Amazon presence lacked cohesion and strategy, holding back both visibility and sales.

Problem

When we stepped in, Rookie Wellness was experiencing flat sales and minimal brand recognition on Amazon. Their content felt disconnected, with no clear narrative, inconsistent imagery, and under-optimized listings. Paid campaigns lacked structure, wasting spend without delivering results.

Solution

We developed a full-funnel Amazon strategy rooted in brand storytelling and performance marketing. This included:

  • Revamping all product listings with conversion-optimized copy and cohesive visual content

  • Aligning brand tone and voice across storefront and PDPs

  • Rebuilding Amazon Paid from the ground up with a focus on ROAS and scalability

This integrated approach led to a 3x increase in online revenue within 9 months, while elevating Rookie’s brand presence in a competitive category.

Results

Within just nine months, Rookie Wellness saw a 3x increase in Amazon revenue, driven by stronger content, optimized campaigns, and a more cohesive brand presence. The refreshed brand story and product education led to a noticeable rise in customer loyalty, with repeat purchases and positive reviews climbing steadily. We also saw a significant uptick in branded search interest, indicating deeper consumer awareness and trust. By aligning strategy with storytelling, Rookie evolved from a stagnant presence to a fast-growing wellness brand on Amazon.

My Work in Action

Where passionate storytelling meets creative expertise.