RAD SODA

RAD Sodas Full-Funnel Digital Strategy

RAD Soda is a nostalgic, better-for-you soda brand that delivers classic flavor without compromise, crafted with no added sugar, only 5g of sugar per can, and just 20 calories. Designed for modern wellness-minded consumers, RAD Soda brings fun and refreshment to everyday moments.

Problem

RAD Soda entered a highly competitive beverage market with limited brand awareness and no existing digital infrastructure. The challenge was to build a distinct, cohesive brand presence that could cut through the noise, grow awareness, and drive meaningful online sales from the ground up.

Solution

As Digital Marketing Director, I led the development of RAD Soda’s brand and digital foundation, creating a unified identity and seamless customer experience. Key initiatives included:

  • Launching targeted paid ad campaigns on Meta and Google to drive qualified traffic

  • Developing a full-funnel email marketing strategy to nurture engagement and convert sales

  • Implementing foundational SEO to improve organic visibility

  • Ensuring consistent, on-brand messaging across all digital channels

This integrated approach rapidly expanded RAD Soda’s digital footprint, driving strong increases in both traffic and conversions. Paid campaigns delivered high engagement and ROAS, while email marketing evolved into a core revenue driver with increasing subscriber retention. The optimized website and brand foundation supported a successful launch and set the stage for sustained digital growth.

Results

The integrated strategy quickly established RAD Soda’s digital presence, fueling substantial growth in both traffic and conversions. Paid campaigns delivered strong engagement and impressive ROAS, while email marketing evolved into a critical revenue driver with increasing subscriber loyalty. Supported by an optimized website and cohesive brand foundation, RAD Soda achieved a successful launch and is positioned for ongoing, sustainable digital growth.

My Work in Action

Where passionate storytelling meets creative expertise.