KOMILI OLIBITES

Elevating Olibites’ Digital Launch

Olibites is a better-for-you olive snack brand committed to delivering wholesome, crave-worthy bites made from real ingredients. As the brand entered the Amazon marketplace, it needed a launch strategy that would immediately build awareness, convey brand value, and convert curious browsers into loyal customers.

Problem

With no existing U.S. presence, Olibites faced the challenge of launching on Amazon in an oversaturated category, without brand recognition, customer reviews, or organic ranking. The goal wasn’t just to list products, but to build a brand that could stand out, earn trust, and drive long-term loyalty in a competitive space. That required a fully optimized storefront and a thoughtful, brand-first strategy from day one.

Solution

As Digital Marketing Director, I led the U.S. Amazon launch with a focus on brand credibility and customer experience. We built a conversion-focused, fully branded Amazon storefront from the ground up, crafted SEO-rich and search-intent-driven copy, and collaborated on cohesive, high-quality visuals that told a compelling brand story. Beyond technical optimization, we prioritized brand tone, value messaging, and A+ content to establish Olibites as a trusted, premium option. A dual approach of paid media and organic optimization ensured early visibility while laying the groundwork for long-term customer connection and repeat purchases.

Results

Within the first week, Olibites generated over 600 orders through its Amazon storefront. Our brand-first approach helped Olibites break through early noise and begin building a loyal U.S. customer base. The visually engaging storefront and keyword-optimized content led to strong initial conversion rates, while the consistent tone and messaging fostered trust and repeat purchases. Paid ads delivered targeted traffic to a cohesive brand experience, allowing Olibites to grow sustainably in a highly competitive Amazon category, and begin cultivating long-term customer relationships from day one.

My Work in Action

Where passionate storytelling meets creative expertise.